Building something new!
I'm working at TalkShopLive as a Lead Product designers. Prior to this role, I was designing experiences across mobile, web, and XR at Unity. I've designed for smaller startups and large corporations for over a decade. I also create 3D renders on the side.
Throughout my career, I've gained valuable experience across various industries such as real-time 3D (RT3D), metaverse, entertainment, IoT, retail, crypto, automotive, games, cyber security, education, travel, and natural resources.
Check out my 3D art here: instagram.com/btothemoon
Work Experience
-
Led design on various projects within Unity’s Accelerate Solutions organization
-
Led the creation and maintenance of the organization’s design system and worked closely with development
-
Responsibilities: user requirements gathering, task estimation, initial design framework setup, design production guidance, and facilitate cross-collaboration between different team function
-
Project platforms: Mixed Reality, digital twins, 3D configurators, and real-time 3D
-
Project sectors: entertainment, retail, crypto, automotive, IoT, games, and natural resources
I lead the design on a new hotel booking travel startup, HotelDirect. Technology plays a huge role in the evolution of this industry. There are many aspects you need to consider to get ahead of the big players (Expedia and Booking.com) in the market. As the company grew and our user-base scaled, it was important to have a design process that allows for a user-centered approach. I've worked closely with development, business, and marking and set product direction based on stakeholder and user feedback. Unfortunately, HotelDirect was one of many companies that were affected by COVID-19.
- Work closely with the founding team in a fast pace environment
- Create design system from scratch using Figma
- Determine product direction based on user and stakeholder feedback
- Utilizing 3D to create a unique brand to stand out amongst competitors
- Using FullStory, Facebook & Google analytics, and Mixpanel to track success metrics
Lead design on multiple projects relating to IoT, enterprise, retail, and Augmented Reality. The job came with management/leadership opportunities and gained valuable insight working with other project leads within the company.
- Lead a team of designers on an IoT project (Mayfield Robotics)
- Designed a Windows UWP and HoloLens application that solve complex business problems in the oil
industry (Enbridge) - Creating design systems from scratch using Sketch
- Showcase retail products utilizing AR Kit and AR Core (MEC)
- Collaborate on high level RFPs for potential projects
Worked closely with the co-founder in the Vancouver office on various startups including ones in the travel/hospitality and gaming space. - Helped launch a cyber security company: CMD (cmd.com - $21.6M in funding to date)
- Contribute to high-level strategic decisions with the rest of the product and executive team
- Execute in a fast-paced and highly fluid startup environment where thought and initiative are valued
- Establish and update brand visuals and guidelines
- Collaborated on building early stage projects
Lead multiple IoT & enterprise projects, including Aircards (portable routers), Arlo (security cameras), ReadyNAS (Network Assisted Storage devices), Orbi (mesh network routers), and Insight (enterprise network management platform.
- Create interfaces for multiple mobile, desktop, and IoT devices
- Assist in creating a new design system and applying them to all NETGEAR products to create a consistent
and friendly experience - Create user flows, wireframes, mockups based on requirements and validate through user testing
- Collaborate with multiple vendors in different locations
- Provide interactive prototypes, 3D motion graphics, and animations to demonstrate flows
and interactions
Worked with cross-functional team to deliver an internal HR platform for undisclosed global client. The challenge was to create a seemless recruitment management tool. Project was very successful and lead to multiple opportunities with the client.
- Design UI patterns that are appropriate for all device size (desktop, tablet, and mobile)
- Deliver wireframes and visual elements to the front-end developers
- Conduct competitive analysis on existing platforms in the market
- Quality assurance for the developed user interface
Worked closely with senior UX designer on data visualization and analysis platform for internal customers utilizing SAP Lumira and other tools. Very eye-opening to learn about how UX research is done at scale. Got the opportunity to perform user interviews and analyze results to define design direction.
- Assist in planning and rolling out internal reporting product
- User / business requirement research and provide design solutions
- Perform user interviews and analyze interview results
- Work within a team of developers in an Agile environment
My very first UX / UI opportunity at a local desktop publication startup. The tool we were building were for e-book publishers and were competing against iBooks author, Kobo, etc. Utilized Illustrator and Photoshop for wireframes and mockups, After Effects, Keynote, and Invision for prototypes.
Side Projects
In 2019, I took a Blender course on Polygon Runway which led me to creating 3D art ever since.
Volunteering
ADPList is a community based on connection and inclusivity - a platform where people can find, book, and meet mentors around the world. I've been chatting with other designers and students to give career advice and portfolio reviews.
Design Buddies was founded on a mission to connect and support designers, especially those just entering the field. All of our programs will remain free to be inclusive.